Category: Web Development

AIMGs Buyer Persona Focus for Website Redesign

Lake Success, NY (PRWEB) May 19, 2015

AIMG ( recently launched the new mobile-friendly, fully responsive website it designed for Donnelly Mechanical, a leading New York City HVAC contractor. Focusing the project on Donnellys buyer personas, AIMG developed content and design elements to align with the current needs and interests of Donnellys varied target audience groups. The goal was to set the stage for conversion and achieving trackable, quantifiable business goals.

Donnelly is a well-established company that serves a distinguished list of clientele representing some of the citys most prestigious buildings, said Joe DeMicco, Founder and CEO of AIMG. Before any content was developed, it was critical for us to understand the various buyer persona types that represent Donnellys ideal clients. We met individually with each of Donnellys department heads to develop profiles not only for the various buyer personas but also for each faction of the Donnelly team, from executive right through to the service guys in the field. This type of in-depth profiling allows us to develop content and communication initiatives that resonate and align with the intended audience, whether it is a loyal client, new prospect, or a member of the Donnelly team. Additionally, Persona Development empowers Donnelly to develop the right offers, programs, and communications for the right audience at the right time, such as aligning with seasonal needs or buying cycles, in order to achieve the desired business results. The process is a type of due diligence that gives you the insight you need to make an intelligent, informed plan designed to get you to your goal. Once everything is developed and in place, we continue to track and analyze behavior and the effectiveness of the content to make sure it is achieving what it needs to. Making timely adjustments is also part of the process.

The new website is a fully responsive design that can be accessed from virtually any device, including Smartphones, tablets, phablets, laptops, and desktops. Working closely with Donnellys executive and marketing teams, AIMG developed messaging and images that allow Donnelly to be understood in ways that are important to them and meaningful to their targeted buyer personas.

A website is a business tool, explained Joe DeMicco. More than a calling card, it is a communication platform where you have the opportunity to attract and persuade visitors to establish a business relationship with your company. The success of your website depends on how well it aligns with what your audience is interested in and trying to achieve at that moment. Bottom line: you have to know your various audience groups, or as we say, your targeted buyer personas; otherwise, youre just guessing and you may as well be tossing coins in a fountain. Our experience proves you get better results with intelligent planning based on verifiable information. It is the way we approach everything we do, whether it is website design, content development, or management of a marketing campaign. Our business is to bring business to our clients. We have found that the best way to do that is to know as much as we can about our clients and those they serve. Our strategic Buyer Persona Development facilitates that understanding on a profound level.

The Donnelly Mechanical website is available at Information about Buyer Persona Development and Website Development is available at

About AIMG

Established in 1994, AIMG is a HubSpot certified inbound marketing and web development firm that works with companies of all sizes as a marketing and business development partner. Over the past two decades, AIMGs diverse team of in-house specialists have worked on thousands of successful web development, branding, sales/lead generation, and new market penetration projects, becoming a trusted partner to small business, medical, industrial B2B, non-profit, and corporate enterprises. With extensive experience working with marketing managers and business owners from start-ups to Fortune 500s, AIMG is valued for its deep knowledge of the digital landscape and custom strategies based on clients unique needs and goals. Watch AIMGs Small Business Solutions video to learn more about how AIMG brings Business to business. Visit or call toll free 1-888-291-0037 to learn more.

About Joe DeMicco

Joe DeMicco ( is a digital marketing and strategic growth specialist with more than 20 years of experience successfully helping B2B and B2C clients across industries grow their businesses. He is Founder and CEO of AIMG (formerly Accurate Imaging, Inc.), an integrated marketing and web development firm he started in 1992. A recognized small business authority and an alumnus of the Goldman Sachs 10,000 Small Businesses program, Joe is now a frequent panelist and presenter to current cohorts. He has contributed to the Huffington Post, been quoted by Newsday, and been featured on Small Business Administration Radio. Joe has also been invited to speak on a wide variety of marketing and small business development topics at a number of professional organizations including St. Johns University and La Guardia Community College. In addition to this, Joe offers business development Tips on his blog

NOVAtime Maintains Application Security Certification for the NOVAtime Workforce Management Solution since 2008

(PRWEB) May 19, 2015

DIAMOND BAR, CALIF. (PRWEB) May 20, 2015 — NOVAtime Technology, Inc. (, a leading provider of enterprise Time and Attendance / Workforce Management solutions, announced that NOVAtime Time and Attendance / Workforce Management solution has, once again, passed the thorough penetration tests performed by Plynt / Pladion, a security testing and verification expert. NOVAtime earned the first application security penetration certification in 2008.

The Plynt Certifications security protection criteria include the following:


Atlanta Internet Marketing Consultants at the IMAA Now Offering Comprehensive Local Internet Marketing & SEO Services for Georgia Businesses

Atlanta, GA (PRWEB) May 19, 2015

Atlanta Internet marketing consultants at the Internet Marketing Academy of America (IMAA) are ready to help Georgia businesses build highly visible and profitable online marketing campaigns for long-term growth and success. Every business needs a strong online presence theres no debating that and the Atlanta Internet marketing consultants at the IMAA are ready and willing to help Georgia companies succeed like never before.

View the IMAA content writing services Portfolio and product pricing to learn more, along with reading an incredible, real-life story from a recent client on how the IMAA completely transformed their business

With the IMAA as industry leading Atlanta Internet marketing consultants, Georgia businesses can pick and choose from a wide variety of packages, ranging from local Internet marketing & SEO services, to nationally driven campaigns covering North America and other select regions around the globe. Building a winning game plan for marketing does not happen overnight, it takes planning, preparation, and dedication, which is what the IMAA offers as industry leading Atlanta Internet marketing consultants.

The Atlanta Internet marketing consultants at the IMAA offer the following industry leading services for Georgia businesses:

Impiger Mobile to Sponsor GENBANDs Perspectives15 Annual Customer & Partner Summit in Orlando, Florida

DALLAS, TEXAS (PRWEB) May 17, 2015

IMPIGER MOBILE, a leading developer of enterprise mobile applications & solutions, today announced it is sponsoring as Kandy Ecosystem partner at GENBAND Perspectives15 Annual Customer and Partner Summit, held May 17-21, 2015 at the JW Marriott Orlando Grande Lakes. Perspectives15 brings together the brightest minds in the communications, software, service provider, channel partner and enterprise communities to share the latest trends, issues and opportunities affecting the communications landscape.

When it comes to mobile applications, everyone accepts that user experience matters the most. And, with WebRTC & Mobility coming together, this experience goes to a whole new level. Last year we exhibited at the GENBAND Perspectives14 event and were sincerely impressed by the quality of information & visitors who dropped by at our booth. Based on our experience, we decided to be a Kandy Ecosystem sponsor and look forward to sharing the latest industry trends in enterprise mobility with top influencers and leading technology thought leaders. said Jude Ramayya, CEO of Impiger Mobile.

Impiger believes that as the popularity of mobile applications combined with cloud-based services continues to grow, WebRTC based solutions will enable organizations to realize efficiency in productivity and communication.

Working in partnership with GENBAND, IMPIGER can be future-focused in helping enterprises build innovative and communication driven mobile applications.

Perspectives has quickly become one of the signature, must-attend events in the industry and it would not be possible without the support of great partners like Impiger Mobile, said Patrick Joggerst, EVP & Chief Marketing Officer at GENBAND. Perspectives is being held at a new, larger venue this year and with the lineup of top-tier presenters, sponsors and entertainment that we have scheduled, this years conference promises to be the best yet. We are looking forward to Impiger Mobile and our other partners being a significant part of the success of this years event.

Every person and every industry seems to pay attention to WebRTC. It is helping enterprises to move from minute based experience to session based experience, thus allowing them to measure usage. When communication becomes a feature of a mobile application and that very feature is billed based on the service it is part of, only then you get to see the true and important benefit of WebRTC. said Ritwik Bose, Director Marketing of Impiger Mobile.


GENBAND is a global leader in real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries. The companys Network Modernization, Unified Communications, Mobility and Embedded Communications solutions enable its customers to quickly capitalize on growing market segments and introduce differentiating products, applications and services. GENBANDs market-leading solutions, which are deployable in the network, on premise or through the cloud, help its customers connect people to each other and address the growing demands of todays consumers and businesses for real time communications wherever they happen to be. To learn more visit

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.


With years of experience and hundreds of developers, Impiger Mobile is a global leader in designing, developing and testing applications. Credited with developing over 300 mobile applications across iOS, Android, Windows Mobile, HTML5 or Cross Platform, Impiger brings a lot of experience in Enterprise and Consumer Mobility Solution with cloud enablement. We help businesses from strategy to deployment and continuous updates to keep end users engaged.

Impiger has helped build mobile products for 4 out of Top 50 Fortune companies and is helping Today’s Enterprises & Tomorrow’s Startups create their Mobility footprints. To learn more visit

Company Contact:

Brent W. Ethun

Manager – Sales

+1 (972) 643-8130


Management Accounting for Agriculture: Is It Time?

Red Wing, Minnesota (PRWEB) May 13, 2015

Management Accounting is a popular buzzword in todays world of agriculture. When used properly, management accounting enables owners and managers to match costs to revenue for a more accurate picture of profitability. Cost center reports allow users to measure the impact of strategic decisions when managing costs for a particular responsibility center, and profit center reports match those costs against revenue generated.

Management accounting helps owners and managers efficiently manage and improve their profitability, said Ken Hilton, Red Wing Software President. Understanding and properly allocating all costs is the key to better decision making and will give managers the analysis needed to make strategic decisions that impact their financial performance.

While the benefits are clear, not all agricultural operations are ready to begin using management accounting. Here are some tips to help with the decision.


Implementing management accounting without understanding or paying consistent attention to it will not provide optimal results. Current staff should be considered: who would manage the setup and processes associated with management accounting? Having a designated business manager or a trusted consultant to help with the process is crucial to success.

Accounting Practices

Good accounting practices are always important, and even more so when management accounting is being used. Consider whether the operation is currently collecting, recording and reporting financial information from several divisions or departments. If so, this could be a sign that they are ready to take the next step to management accounting.


If an agricultural operation wants to reap the benefits of management accounting but does not know where to begin, they can start by educating themselves and taking it one step at a time. The Farm Financial Standards Council offers excellent and up-to-date information for farmers interested in learning more. Visit their web site to learn more or to purchase and download their publication: Management Accounting Guidelines for Agricultural Producers.

Red Wing Software, Inc., along with its nationwide network of business partners, offers industry-leading service, as well as training, on-site installation and implementation of the software. Their vision is Creating the best management software experience.

Red Wing Software, Inc. develops, integrates and supports the accounting and financial management needs of small- to mid-sized businesses, agribusinesses, Non profits, and municipals across North America. For more information on Red Wing Software products, including CenterPoint Accounting, CenterPoint Accounting for Agriculture, CenterPoint Fund Accounting, CenterPoint Payroll, call 1-800-732-9464 or visit

Cubic Completes Major Expansion of NextBus System in Queensland

SAN DIEGO, Calif. (PRWEB) May 12, 2015

Cubic Transportation Systems, a business of Cubic Corporation (NYSE:CUB), says its new NextBus real-time passenger information system has undergone a major expansion in the south east corner of the Australian state of Queensland.

This follows the official launch of the new system May 7 by the Deputy Premier & Queensland Minister for Transport, Jackie Trad, enabling NextBus to officially go live on thousands of bus and ferry services across the TransLink public transport system in south east Queensland.

Now Queensland commuters can accurately track their bus and ferry services in real time through Passenger Information Displays and on their mobile devices including smartphones, tablets or computers, taking the guesswork out of riding public transport.

The rollout across the TransLink system follows last years trial on the Sunbus bus network on Queenslands Sunshine Coast.

Jim Perry, the chief operating officer of the Transit Australia Group (TAG), which owns Sunbus and is one of Australias largest privately owned transport operators said, Its clear that the rollout has been a success and that drivers and customers alike have embraced the system.

We look forward to working with TransLink and Cubic in the future to maximize the benefits that NextBus can bring to the design and operation of our networks and, ultimately, the customer experience.

Perry said TAG had always been an early adopter of progressive technologies, in particular those that provide significant benefit to the traveling customer.

When we were asked to be the lead operator in the NextBus rollout, I did not hesitate to throw my support behind it, he said. In addition to the obvious benefit to the people utilizing our services, NextBus has provided another level of insight and analysis to our operations. The real-time access to data, and the ability to see each and every vehicle on our networks at any given time, has allowed a closer and more efficient relationship to develop between management, operations control, and drivers, and ultimately, to enhance the customer experience.

Cubic Transportation Systems Australasian managing director Tom Walker said this first deployment of the NextBus system outside of North America is a major landmark for the company, expanding Cubics services and capacities in the region.

We are delighted that Queensland is playing a leading role in delivering on a key component of Cubics NextCity strategy the integration and application of payment, traveler information and operational analytics to regional transport networks around the globe.

Cubic replaced more than 2,500 driver console units with new devices on buses run by 19 transport operators. The new driver console units use GPS combined with mobile communications on each vehicle to track the exact location and movements of services, with arrival times updated every 30 seconds on the TransLink website.

Cubic designed, delivered and has managed TransLinks go card fare collection operations since the systems rollout was completed in 2008.

NextBus, a leader in real-time passenger information systems, is a subsidiary of Cubic Transportation Systems, Inc.

About Cubic Corporation

Cubic Corporation is the parent company of two major businesses, Cubic Transportation Systems (CTS) and Cubic Global Defense (CGD). CTS is a leading integrator of payment and information technology and services for intelligent travel solutions around the world. CGD is a trusted provider of realistic training systems, C4ISR solutions, and highly specialized support services for the U.S. and allied nations. For more information about Cubic, please visit the company’s web site at

Media contacts:

John MacGregor

MPR Australia

PH: 61-2-9969-3600

Cell: 61-414-445-447


Nina Jimenez Taylor

Corporate Communications

Cubic Corporation

PH: +1-858-505-2003


National Military Family Association Teams Up with AcaciaTV to Keep Military Families Across the Globe Healthy & Fit

Alexandria, VA (PRWEB) May 11, 2015

The National Military Family Association (NMFA), a nonprofit that works to strengthen and protect military families, and AcaciaTV, whose mission is to keep families healthy and fit while making exercise easy and accessible for everyone, are teaming up to give service members and their families a way to stay fit from the comfort of their own homes.

AcaciaTV members have access to more than 100 workouts through a subscription-based platform which they can stream from US. Acacia.TV anywhere and anytime.

“More than 75% of military families live off base, and many of those families are living in rural areas where they dont have access to a fitness center, said NMFA Executive Director Joyce Raezer. We are excited to work with AcaciaTV to give families access to hundreds of workout videos at a special, discounted rate.

AcaciaTV offers workouts for all fitness levels and each workout is approximately 20 minutes. In addition to the vast library, AcaciaTV offers support from experts and trainers in a private Facebook community.

For each new membership, AcaciaTV will make a donation to NMFA to help support military families. In addition, AcaciaTV is offering a 35% discount for military families who sign up during May, which is Military Appreciation Month.

We are thrilled to support NMFA and their amazing initiatives, said Allison Rand, AcaciaTV General Manager. AcaciaTV trainers and experts are on hand to help our military families set and reach their fitness goals with quality programs, support and advice.

To subscribe to AcaciaTV through NMFA, go to US.Acacia.TV and use promo code: AcaciaMilitaryFamily.

About the National Military Family Association

The National Military Family Association is the leading nonprofit dedicated to serving the families who stand behind the uniform. Since 1969, NMFA has worked to strengthen and protect millions of families through its advocacy and programs. They provide spouse scholarships, camps for military kids, and retreats for families reconnecting after deployment and for the families of the wounded, ill, or injured. NMFA serves the families of the currently serving, retired, wounded or fallen members of the Army, Navy, Marine Corps, Air Force, Coast Guard, and Commissioned Corps of the USPHS and NOAA. To get involved or to learn more, visit

About AcaciaTV

AcaciaTV is a leading subscription-based streaming fitness service easily accessible on a variety of platforms/devices. Members have complete access to more than 100 workouts in a diverse range of disciplines which they can stream anywhere at any time. Acacia TVs workouts feature many of the top fitness instructors in the country, including multiple workouts from the worlds leading female yoga instructor Shiva Rea, the critically-acclaimed, best-selling Exhale: Core Fusion DVD series, workouts from SparkPeople, fitness icon Kathy Smith, and celebrities like reality star and talk show host Bethenny Frankel, Olympic gold medalist Kristi Yamaguchi, and Olympic boxing medalist Marlen Esparza. AcaciaTV also features new themed 20-minute workouts each month from trainers Kristin McGee, Amanda Young, Deazie Gibson, Gerren Liles and Liz LeFrois. Consumers can visit Acacia TV at US.Acacia.TV and easily try out the service with its 10-day free trial. The channel is for all fitness levels, offering workouts from beginners through advanced.

RLJ Entertainment, Inc. (NASDAQ: RLJE) is a premier independent owner, developer, licensee, and distributor of entertainment content and programming in primarily North America, the United Kingdom, and Australia. RLJE is a leader in numerous genres via its owned and distributed brands such as Acorn (British TV), Image (feature films, stand-up comedy), UMC (urban), Acacia (fitness), Athena (documentaries), and Madacy (gift sets). These titles are distributed in multiple formats including broadcast television (including satellite and cable), theatrical and non-theatrical, DVD, Blu-Ray, digital download, and digital streaming.

Via its relationship with Agatha Christie Limited, a company that RLJE owns 64% of, RLJE manages the intellectual property and publishing rights to some of the greatest works of mystery fiction, including stories of the iconic sleuths Miss Marple and Poirot. RLJE also owns all rights to the hit UK mystery series Foyles War.

RLJE leverages its management experience to acquire, distribute and monetize existing and original content for its many distribution channels, including its branded digital subscription channels, Acorn TV, Acacia TV, and UMC, and engages distinct audiences with programming that appeals directly to their unique viewing interests. Through its proprietary e-commerce web sites and print catalogs for the Acorn and Acacia brands, RLJE has direct contacts and billing relationships with millions of consumers.

Active Shooter and Workplace Violence Responder and Prevention Training Course Now Available Online through

Austin, Texas (PRWEB) May 06, 2015, a leading provider of quality online education now offers the Active Shooter Workplace Violence course, the first and only Active Shooter and Workplace Violence Responder and Prevention training available in the web.

All level employees from small, medium or large scale companies can benefit from taking 360training.coms Active Shooter Workplace Violence course. This course was created by Lou Miranda, a security expert who is a certified Arizona Terrorism Liaisons Officer. He is also a FEMA Instructor on Workplace Violence, has served as Security Director for US Marines, and is a member of several professional security organizations. Mr. Miranda has created several workplace violence training programs for government and corporate organizations. He also has developed physical security measures for customer service employees designed to enhance overall safety and security for staff members.

The Active Shooter Workplace Violence course will do more than relieve anxiety, increase employee morale, and boost productivity. It can help you protect and keep your employees safe in the case of an Active Shooting. Most of all, this course is 100% online. So, you have the convenience of taking the course any time and from anywhere as long as you have access to the internet.

With the Active Shooter Workplace Violence course, you will learn: